"The aim of marketing is to know and understand the customer so well the product or service resonates with the customer and sells itself."
Our team of talented creative and strategic individuals and subject matter experts are dedicated to creating work and solutions that move the goal posts to elicit an action or reaction in a positive way.
Team Resonate
Woody Wilson - Director/Editor
Woody is a Resonate consultant and guru in content creation, programming, directing and editing. In partnership with Todd Lundgren, he built Utopia Video, the first studio in the country dedicated to the creation of music videos. He has directed and edited over 100 music videos, episodic television, HBO comedy specials, 1000+ commercials, infomercials, feature films and travel videos.
Elaine Hollifield- Copywriter
Elaine has written award winning copy for broadcast, digital, direct response, print, collateral, merchandising and promotions for automotive, beauty, fashion, financial services, food, healthcare, non-profits, packaged goods, real estate, retail and travel. She's worked on Carl's Jr., Cunard Cruise Line, Fresh 'n Easy, Health Net, Kia, Mattel, LA Times, Sunkist, Wells Fargo, Westfield and Teleflora.
Matt Cave - Designer
Matt specializes in branding & packaging design for CPG food, drink & music product makers. He’s worked on projects for Kraft, Kellogg's, Walmart, Tetrapak, Kroger, Sunkist, Keebler, Smuckers, Anheuser Busch, Nutri-Grain, Organic Valley & Kashi. When not working on client projects, he designs electroluminescent art that is sound responsive.
Joanne Gordon- Research Director
Joanne has 20 + years of market research and planning experience. Joanne spent most of her career on the advertising agency side of the business where she was responsible for designing and monitoring all phases of strategic planning, marketing, and advertising research for a variety of national clients. Joanne regularly guest lectures on qualitative research and belongs to the Qualitative Research Consultant’s Association (QRCA). She is a native of Los Angeles and still resides there.
Sergei Selin - Technology Guru
Sergei is a Resonate consultant and resident technology guru. He is very skilled in building complete and highly secure websites for both large and complex operations. He has been instrumental in creating and implementing new technologies that seamlessly interface with existing tech to advance and improve site efficiencies. When it comes to troubleshooting, Sergei is the "top gun."
James Talmadge - Creative Director
Jim is a Rennaisance man. Artist, muscian, designer and observer of the human condition, his talents have shaped many Fortune 500 companies ad campaigns. He has the ability to get to the heart of the matter and deliver it in a way that is both creative and informative.
His art has been featured in over 100 exhibitions throughout the United States and the Far East. His work can be found in the collections of Sony Corporation, Atlantic Records, Doubleday Publishing, Hormel Corporation and the museum of Modern Art in Tokyo and Osaka as well as many private collections around the world.
Jeff Pittle - Senior Art/Creative Director